Walking an aisle of aging tequila barrels in a Jalisco distillery
Brand creation journeys ยท Guadalajara to Tequila

Your tequila, born in Jalisco.

Four days among the agave, the ovens and the barrel rooms. You taste side by side with the people who make it, and you leave with a brand of your own in motion.

Request an invitation
DenominationDOT Tequila
Agave100% Weber blue
CertificationNOM ยท CRT
Per visitUp to 4 guests
Why MEXI

We built a tequila supply chain. Now we open it to you.

MEXI Craft Tequila Seltzer cans in Tamarindo, Guava Spice, Aloe and Mint, and Spicy Mango with fresh fruit and chiles
Where it started: MEXI Craft Tequila Seltzer, made with NOM blanco from Jalisco.

MEXI began as a craft tequila seltzer made with NOM-certified blanco from Jalisco. Getting it into cans meant earning our way into the distilleries, the export paperwork and the border crossing.

That access is what we now offer. Our partner Alexandro has spent more than a decade inside the industry, trading agave and bulk tequila between houses that rarely deal directly with each other.

You bring the vision and the palate. We handle the liquid, the bottle, the certification and the path home to the United States or Canada.

A MEXI can resting on a carved stone fountain in a Jalisco plaza
A long aisle of aging tequila barrels
Four MEXI Craft Tequila Seltzer flavors lined up on a yellow ledge
A MEXI can among pink blossoms
Arched colonnades around a palm courtyard
Where you stay
Stone church and bell tower in the town of Tequila
Tequila, Pueblo Mรกgico
A truck loaded with clay cantaritos
Clay cantaritos, fresh off the truck
Mariachi band in charro suits playing outdoors
Cantaritos and mariachi
Stacks of woven sombreros at a market stall
The market
Pink colonial facade on a cobblestone street
Guadalajara
A guest beside a giant painted cantarito
El cantarito
Where you stay

Courtyards, rooftop pools and quiet rooms.

Design hotels in Guadalajara, a restored hacienda in Tequila, and a pool that looks straight at the parish dome. Names shared once your journey is confirmed.

Breakfast in an arched hacienda courtyard beside a stone fountain
Breakfast in the courtyard
Rooftop pool facing the domed church of Tequila
The pool, facing the parish
Swimming in a clear spring-fed pool beneath stone walls
Afternoons off
White colonial facade with iron balconies and flower boxes
Your street in Guadalajara
The Journey

Four days, two cities, one decision.

Stays are chosen for design and quiet: a boutique house in Guadalajara, a hacienda hotel in Tequila, and a night among aging barrels. Full itinerary shared after your first call.

Evening in a lantern-lit plaza
DAY 1

Arrival

  • Private car from Guadalajara airport
  • Birria lunch at a family institution
  • Check in at a design hotel
  • Dinner with the MEXI team in Tlaquepaque
Brand workYour palate and vision questionnaire
Two travelers walking a cobblestone street under stone arches
DAY 2

Guadalajara

  • Tortas for breakfast
  • The historic center
  • Tlaquepaque by day, courtyard lunch
  • Drinks and dinner
Brand workPrivate brand workshop with Brent: name, story, audience, price
Two guests standing between walls of tequila barrels
DAY 3

Tequila

  • Private car into the valley
  • Cantaritos, tacos and mariachi
  • Tastings at heritage distilleries
  • Dinner at a hacienda hotel
Brand workProfile session with Alexandro at the distillery
Poolside view of the Tequila church dome
DAY 4

Decide

  • Pool and breakfast
  • Car to the airport
  • Or extend to Sayulita and Punta Mita
  • Fly home with your tequila
Brand workYour path, timeline and proposal
Group gathered in a shaded stone garden in Tequila
Between tastings in the Tequila valley.
The Making

Every choice you taste is a choice you make.

The profile is decided in person, glass by glass. These are the variables that separate a good tequila from one worth your name.

CookingStone horno or autoclave

Slow-roasted piรฑas over 36 to 72 hours, or pressure-steamed for a cleaner, brighter agave.

ExtractionTahona or roller mill

The volcanic stone wheel gives weight and earth. The mill gives clarity.

FermentationNative or selected yeast

Open-air fermentation carries the aromatic signature of the house.

DistillationCopper or stainless

Copper pot stills soften and round. Stainless keeps the spirit taut.

RestBlanco ยท Reposado ยท Aรฑejo

Unaged, 2 months, or a year or more in American or French oak.

BottleStock crystal or custom mold

Your label on a premium decanter, or a bottle and stopper made only for you.

Your Bottle

Three paths from the journey home.

The Journey

Where every client begins

Four days in Jalisco, hosted end to end. The fee is credited toward any path you choose within 60 days.

Private Cask

Collectors ยท clubs ยท gifting

Select a single barrel on site. Around 250 to 300 bottles, labeled with your name and numbered by hand.

Signature Brand

Founders ยท restaurants ยท companies

Your own trademark and custom blend on a premium bottle, with US label approval and import handled for you.

Heritage

A brand built to be passed down

A fully bespoke tequila: custom decanter and stopper, a codified production spec owned by your brand, and a route into US distribution.

Friends embracing under hanging lanterns at a Jalisco dinner
Your hosts

Two people who move tequila from Jalisco to your glass.

Partner, Jalisco

Alexandro Moreno Tatto

More than ten years inside tequila: planting stock, bulk agave and bulk tequila traded between houses, and brands built from the ground up. He splits his time between Guadalajara and Texas, and he is the one who walks you into the distilleries.

Partner, California

Brent Laucher

Twenty-five years running beverage operations for festivals like Coachella and EDC, and co-founder of MEXI. Your host from the first dinner in Tlaquepaque to the last pour in Tequila.

Request an invitation

Open to founding teams of up to four.

Every visit is private: your founding team, up to four people, hosted by Brent and Alexandro. Tell us a little about you and the tequila you have in mind. We reply within two business days to set up a 30-minute call.